I used to love snail mail. Despite the fact that my mailbox was mostly stuffed with adverts and bills and eye appointment reminders, getting a real live letter was so delicious that it was always worth a check.
Now I am afraid to look.
The transition happened very gradually. As the years flew by, there were fewer and fewer Victoria’s Secret catalogs, and a lot more Pottery Barn Kids. Not surprising, really. Once I’d ordered diapers online, all hell broke loose. Not that I minded looking at baby clothes now and then, but I was a little offended that the folks in the marketing department assumed I had switched to sensible undergarments.
As my kids got a bit older, my junk mail haul further devolved into catalogs of clogs and tchotchkes. I didn’t fully digest the severity of the situation until I found myself staring at a picture of a dung bunny. That’s right. An adorable rabbit statue made of manure. You leave it in your garden and as it decomposes, it adds vital nutrients to the soil. Suddenly, I realized: I am f*#!ing old. Some marketing director took one look at my profile and decided, “This lady does not exercise or travel. She no longer needs yoga pants or Bose speakers or groovy furnishings. This lady putters in her garden and makes loving decisions about mother earth. It is way more important for her ogle progressive, thoughtful novelty items than anything else the commercial world has to offer.”
Then, a couple of weeks ago, The Most Important Gift Catalog in the World arrived:
That’s right. Heifer International sent me a catalog. What demographic does that put me in? Wait. Don’t answer that. I definitely don’t want to know.
Next up was a magnetic schedule of the San Francisco 49ers with a plumber’s contact information on it.
I don’t get it. What is the connection? Let’s see, my toilet is broken, but I wonder when the game starts? And why me? Am I so old they think I can’t look up game times and phone numbers online?
Monday. The final straw. I received a postcard from a life coach.
Great. Now I can lie awake wondering where my life is going and whether my spouse loves me. You know, I didn’t need the life coach until I checked the mail. I’m not calling this one, though. If they can make me feel this horrible by sending me a postcard, why would I want to spend time and money for continued contact?
Most importantly: did they review my past purchase patterns and assume I needed some help?
Or…maybe they just read my blog.